Your server-side GTM will hand Google Ads full IPs from Jan 11
Google Ads, Floodlight and other Google ad tags get unredacted visitor IPs from server containers by default in January. Analytics keeps redaction. Here's how to check if you're in scope.
What Google's weaker AI Mode ad revenue means for your budget
Google's business chief blamed "lower monetization" in AI Mode for part of a slower Search quarter. Multiturn ads are its answer. Here's what to tighten in your account now.
Can You Keep Your Google Ads Out of AI Mode? Not Really.
AI Mode ads just reached 10 more countries and US follow-up questions. Search, Shopping and PMax are in by default. A few controls still matter, and this week is the time to use them.
Google Now Scores Your Data Strength. Here's How to Raise Yours
Google wants three things from you: tag gateway, a CRM connected through Data Manager, and enhanced conversions. What's real, what's hype, and the setup order we'd use.
Google Signals No Longer Guards Your Ad Data. Consent Mode Does
Since June 15, 2026, Consent Mode's ad_storage is the only control over Google Ads cookies from GA4. If your consent defaults are wrong, you're sharing more than you think.